Senior Social ADS Specialist

Hey Marketing is a technology-focused digital marketing company that provides integrated marketing, technology, and data services to organizations seeking to scale digital customer acquisition and engagement. Operating as a full-service marketing technology firm, Hey Marketing combines marketing strategy, digital advertising, content production, website and application development, marketing automation, and data analytics to deliver end-to-end campaigns and platform implementations. The company typically works across paid media (search and social), organic channels (SEO and content), owned-channel optimization (website and app UX, landing pages), and systems integrations (CRM, marketing automation, analytics platforms) to help clients connect digital marketing execution with measurable business outcomes. Core business activities include strategic planning and campaign execution, technical marketing implementations, and ongoing analytics and optimization. On the strategy side, Hey Marketing develops performance marketing plans aligned to client objectives — including lead generation, e-commerce revenue growth, user acquisition, and brand-awareness initiatives. For execution, the firm plans and runs targeted digital advertising across platforms such as Google Ads, Meta (Facebook/Instagram), LinkedIn, and programmatic networks, while also producing creative assets (ad creative, landing pages, video and display assets) tailored for those channels. The company emphasizes measurement and optimization, using A/B and multivariate testing to improve conversion funnels, and iterative budget allocation informed by return-on-ad-spend (ROAS) or cost-per-acquisition (CPA) targets. On the technology and implementation side, Hey Marketing provides services in website and application development, typically implementing responsive websites, landing pages, e-commerce platforms, and mobile-friendly experiences that integrate with marketing systems. Services frequently include front-end and back-end development, CMS implementation (e.g., WordPress, headless CMS approaches), e-commerce platform integrations, and tagging/analytics set-up. Hey Marketing commonly works to integrate front-end experiences with customer relationship management (CRM) systems like Salesforce, HubSpot, or similar platforms, and to deploy marketing automation solutions that enable lead nurturing, lifecycle marketing, and triggered communications. Other technical services commonly offered include setup and configuration of email marketing systems, automation workflows, CRM pipeline configuration, and data cleansing or mapping to ensure accurate lead and customer tracking. Data, measurement, and analytics are central to the company’s offering. Hey Marketing typically implements analytics stacks and tagging strategies, configures event tracking for websites and mobile apps, and builds dashboards and reporting frameworks so clients can monitor performance and make data-driven decisions. Common analytics implementations include Google Analytics (including GA4 migrations), Google Tag Manager, server-side tagging where appropriate, and integration of analytics into visualization tools like Google Data Studio or other BI platforms. The agency’s analytics work often extends to attribution modeling, conversion rate optimization (CRO), and cohort analysis to understand customer behavior and lifetime value. Content and creative capabilities encompass content strategy, copywriting, SEO, visual design, video production, and landing-page design. Hey Marketing’s content work aims to support organic search performance through keyword research, on-page optimization, and technical SEO diagnostics, while also producing content assets for paid and social campaigns. Creative services are aligned with campaign objectives — from performance-focused ad creative optimized for click-through and conversion, to brand-building video and design work intended to enhance longer-term engagement. Client engagement models typically span project-based work (e.g., site builds, migrations, technology integrations), ongoing retained services (monthly management of ad accounts, SEO, content, or analytics), and hybrid arrangements where the firm acts as a marketing-technology partner embedded with client teams. The company commonly services clients across sectors that rely on digital channels for growth, including B2B technology companies, software-as-a-service (SaaS) vendors, e-commerce businesses, and other digitally native or digitally transforming organizations. Operationally, Hey Marketing emphasizes integration between marketing strategy and the technical systems that enable scaling — aligning creative, media, and data workstreams so that campaigns feed measurable pipelines into sales and service platforms. Typical deliverables include campaign plans and media buys, implemented landing pages and tracking, marketing automation workflows, CRM integration, analytics reporting, and performance optimization recommendations. The firm frequently documents technical specifications, tagging plans, and data schemas as part of implementation work to ensure transparency and maintainability. While Hey Marketing’s specific productized offerings can vary by market and client need, the company’s practical service set is oriented around: (1) performance marketing (paid search, paid social, programmatic), (2) technical marketing implementation (web development, CMS, CRM/automation integrations), (3) analytics and attribution (measurement strategy, GA4, reporting), (4) SEO and content strategy, and (5) creative and conversion optimization. These capabilities position Hey Marketing as a partner for organizations that require both marketing creativity and the technical foundation to measure, automate, and scale digital customer acquisition. Note: This description synthesizes the company’s typical scope of services and technology-focused positioning as presented through public-facing business profiles and standard industry practices for firms that describe themselves as marketing technology or growth marketing agencies. For precise current offerings, client case studies, or corporate statements, consult the company’s official communications channels.