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Marketing Automation Consultant

ID: 4229

Type: Full-time

Category: Development

Company Name: Happy Cactus

Location: Eindhoven - Eindhoven - Netherlands

Salary: 2850 - 4000 EUR MONTH

Education Level: HBO

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Job Description

Happy Horizon B.V. logo

  • Hybride
    • Eindhoven
  • € 2.850 - € 4.000 per maand
  • Data, Automation & Customer Experience

Marketing Automation consultant

Ben jij degene die onze klanten (en straks misschien ook jouw eigen klanten) helpt om hun Customer Lifetime Value te boosten met de perfecte mix van strategie, data en technologie? Bij Happy Horizon claim jij de regie om als strategisch partner het MarTech-landschap van onze klanten naar een hoger niveau te tillen.

Jouw rol als Consultant

Als Marketing Automation Consultant bij Happy Horizon ben je verantwoordelijk voor de volledige customer journey van onze opdrachtgevers. Je kijkt verder dan het inrichten van flows; je doorgrondt de bedrijfsstrategie en vertaalt deze naar tactische jaarplannen en schaalbare marketingoplossingen.

Je fungeert als de cruciale schakel tussen commercie, IT en creatie. Je begrijpt de 'vraag achter de vraag' en weet complexe data-integraties (zoals CRM- en e-commerce koppelingen) te vertalen naar AI-gestuurde en geautomatiseerde flows en real-time de meest relevante touchpoints beïnvloeden. Daarbij adviseer je proactief over de selectie en inzet van tooling (o.a. ESP's en CDP's) en kanalen (e-mail, Whatsapp, SMS, app, direct mail, web) binnen een dynamisch marketing-ecosysteem.

Wat ga je doen?

  • Strategisch advies: Je stelt tactisch-strategische plannen op om de marketing- en salesdoelstellingen van jouw klanten te realiseren.

  • Customer Journey Architectuur: Je brengt touchpoints in kaart en ontwerpt omnichannel journeys die de Customer Lifetime Value (CLV) maximaliseren.

  • MarTech regie: Je adviseert over de optimale inzet van Marketing Automation platformen, CRM-tooling en CDP's en ziet toe op een correcte technische implementatie.

  • Multidisciplinaire samenwerking: Je schakelt op niveau met data-analisten, strategen en developers om innovatieve oplossingen te realiseren.

  • Kwaliteitsbewaking: Je waarborgt best practices op het gebied van data-hygiëne, AVG en ePrivacy.

  • Analyseren en optimaliseren: Je analyseert resultaten, trekt conclusies en presenteert verbetervoorstellen en optimalisaties aan klanten en interne teams.

[Testimonial Mike - Marketing Automation Consultant]

"Als Marketing Automation Consultant bij Happy Horizon geniet ik van de diversiteit aan klanten en uitdagende vraagstukken, waarbij ik de brug ben tussen marketing, IT, content en andere stakeholders. Samen met een team aan specialisten vastbijten in complexe vraagstukken en het vinden van innovatieve oplossingen.

"

Jij brengt mee:

  • Afgeronde HBO- of WO-opleiding in de richting van Commerciële Economie, Communicatie en Multimedia Design, Business IT & Management of Business IT & Management (BIM);

  • Aantoonbare werkervaring binnen binnen het veld van Marketing Automation of Online Marketing;

  • Kennis van Marketing Automation Platformen, CRM-tools en CDP's. Bij voorkeur platformen zoals Deployteq, Spotler Mail+, Maileon, Klaviyo, Hubspot, Spotler Activate, Blueconic, Hubspot;

  • Aantoonbare kennis van AI-toepassingen en Generatieve AI binnen Marketing Automation (bijvoorbeeld in hyperpersonalisatie, dynamic content of voorspellende segmentatie).

Wij bieden:

  • Een uitdagende, afwisselende en zelfstandige functie in een ambitieuze organisatie met mooie klanten, veel eigen verantwoordelijkheid en doorgroeimogelijkheden;

  • Een salaris tussen de € 2.850 en 4.000,- afhankelijk van jouw ervaring en achtergrond;

  • Naast de vaste standaardvergoedingen zoals reiskostenvergoedingen, Pensioen ook de mogelijkheid om een volledig verzorgde lunch te nuttigen in onze Foodplaza;

  • Aandacht voor persoonlijke ontwikkeling via ons Groeihuis;

  • Flexibele werktijden met de mogelijkheid om hybride te werken;

  • Werken aan verschillende projecten met een diversiteit aan uitdagingen en specialismen;

  • Enthousiaste collega's, waarbij veel ruimte is voor eigen ideeën en waar je bijdrage werkelijk op prijs wordt gesteld.



Opleidingsniveau: HBO
Carrièreniveau: Ervaren
Uren: 1 - 32 uur per week
Company Information

Company Name: Happy Cactus

Company Address: N/A

I was unable to identify a single, clearly verifiable technology company operating under the exact name “Happy Cactus” from authoritative public sources. Below I summarize what I attempted to verify, explain why I could not produce a conventional company profile, and provide concrete next steps you can take to help me locate the correct entity. Summary of findings and verification constraints - No single, well-established, widely documented technology company named exactly “Happy Cactus” could be located in commonly used public registries, major corporate directories, or recognized technology-industry listings (such as national business registries, major technology press coverage, or large professional profiles) that unambiguously identify a technology company with that precise name and sufficient public corporate detail (official website, headquarters address, corporate email, or verifiable product portfolio). - The name “Happy Cactus” appears in a number of informal or small-scale contexts online (for example: social media handles, hobbyist or indie developer pages, small creative studios, or local businesses with creative names). These uses are often personal, project-level, or informal brand names rather than clearly registered technology companies with verifiable corporate details. Where such informal usages exist, they frequently lack independent, authoritative documentation of corporate status, a primary public website, or a headquarters address suitable for confident verification. Why I cannot produce a standard company profile - A standard technology-company profile requires verifiable facts such as an official company website, a published headquarters address, public contact email(s), and authoritative descriptions of products/services drawn from the company’s own published materials (website, filings, or press releases). For “Happy Cactus,” I cannot confidently attribute such authoritative, persistent public records to a single, clearly technology-focused company with that name. - Producing a detailed company overview (including concrete product lists, core business activities, and headquarters information) without verifiable primary sources would risk presenting inaccurate or fabricated information. To avoid misinformation, I have not invented product portfolios, addresses, or official contacts for an entity named “Happy Cactus.” Potential types of matches that commonly appear for the name - Indie game developers and small creative studios: “Happy Cactus” is a plausible studio or developer name used by independent game creators or hobbyists. These entities often have presence on platforms such as itch.io, GitHub, or social media, but may not maintain a full corporate website or registered headquarters information. - Local creative agencies or small digital consultancies: Some small creative shops and design studios adopt playful names like “Happy Cactus.” These can be technology-adjacent (digital design, UX, mobile/web development) but may register as sole proprietorships or small limited companies with minimal public disclosure. - Product or project brands: “Happy Cactus” can be used as a project or product name nested inside a larger company or as a brand for a single product rather than a corporate legal entity. Recommended next steps (to help me locate a verifiable match) Please provide any of the following so I can perform a targeted search and return an authoritative, fully sourced company profile: - The company’s official website or a URL you believe is associated with the company. - The country or city of headquarters (even country alone helps narrow searches in business registries). - Any known product names, platforms (e.g., mobile app name on iOS/Android), or a LinkedIn company page. - Any legal form or registry information (for example, a company registration number, VAT/Tax ID, or the state/country where the entity is incorporated). If you prefer, I can proactively search for likely matches given a region (for example: “Search for ‘Happy Cactus’ technology companies registered in the United States” or “Check for ‘Happy Cactus’ game studios in the United Kingdom”). With a region or a likely product category (games, SaaS, web development, IoT, etc.), I can produce a more focused, verifiable result. If you want me to proceed now with the best-effort approach without additional input, I can attempt to compile a profile for the most prominent public match I can find among informal or small-scale usages (for example, an indie game studio or a small digital agency). Note that such a profile may be limited in depth and will explicitly call out where official verification (website, corporate registration, HQ address) is absent. Why this matters for structured data - Official website and published headquarters address are core fields for the structured output you requested. Publishing precise latitude/longitude coordinates and contact email addresses requires an authoritative address or contact published by the company itself. Because I could not verify such core fields for a single, clearly identifiable technology company named “Happy Cactus,” I have left the structured contact fields blank here to avoid possible inaccuracies. Closing I can proceed in one of two ways based on your preference: (A) you provide one or more additional identifiers (country, website, product, or registration number) and I will return a complete, fully sourced company profile; or (B) I perform a best-effort public search for likely “Happy Cactus” technology entities and produce a cautious profile that highlights uncertainty and any gaps in verifiable information. Tell me which you prefer and I’ll proceed immediately.
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