AI UX Designer, WW Prime , WW Prime UX

ID: 4950

Type: Full-time

Category: Others

Company Name: Amazon.com Services LLC

Location: USA, WA, Seattle - Seattle - United States

Salary: 117,800.00 - 160,000.00 USD annually

Job Description

WW Prime UX is seeking an AI UX Designer with a track record of designing human-centered, consumer AI experiences. In this role, you'll design end-to-end Prime customer journeys, accessed via agentic UI, in partnership with benefit teams including Alexa and Rufus. You will be part of a cross-functional pod transforming complex AI capabilities into clear, usable, and elegant customer AI powered experiences for 200M+ Prime members worldwide.

You'll partner closely with product, engineering, and applied science teams to deliver high-quality agentic experiences that balance bar raising craft, user needs, technical feasibility, and business goals. We value designers who think like builders—moving quickly from concept to prototype.

Key job responsibilities
Design AI interfaces — including conversational UI, voice, and recommendation systems — in close partnership with engineering teams building and leveraging AI models

Apply rapid prototyping approaches, including code-based and AI-assisted methods (e.g., vibe coding environments), to accelerate concept exploration and validation

Design end-to-end Prime AI features and customer journeys, from discovery through launch, iteration, and scale

Translate AI capabilities into intuitive conversational design patterns that build user confidence and trust

Make Prime benefits more accessible and personalized through AI-assisted experiences

Leverage AI-powered design tools and rapid prototyping to accelerate exploration and validation

Collaborate with product managers, engineers, and applied scientists across Prime, Alexa, and Rufus

Define reusable design patterns and documentation to ensure consistency and scalability across Prime's AI experiences, in alignment with partner teams

A day in the life
Your day might look like this:

Design Systems — Audit conversational flows against Prime, Alexa and Stores design systems, flag gaps, and align with partner design teams.

Stakeholder Presentation — Present designs to xfn partners and leadership, walk through rationale and tradeoffs, and align on next steps.

Engineering Collaboration — Sync with engineering to define the knowledge base for key customer use cases, mapping content, intents, and data sources.

Research & Validation — Review customer usability study findings and document recommendations for the next design iteration.

Customer Advocacy — Identify a friction point in customer study, prototype a solution using AI tools, and share with xfn partners.

About the team
With over 200 million members globally, Worldwide Prime delivers customer experiences that solve real customer problems on a daily basis, saving them time and money, to create meaningful value.

Prime UX is pioneering the next generation of AI-powered Prime experiences, bringing conversational AI and personalized assistance to every aspect of membership. We are reimagining how customers discover and engage with Prime across every device and context.

Our design team blends vision with curiosity, craft with rigor, partnering closely with engineering, science, product, and business teams across Amazon to deliver world class member experiences.

Basic Qualifications

- 4+ years of design experience
- 3+ years of UX designer or interaction designer experience
- Experience designing and prototyping with tools such as Figma, Adobe Creative Cloud, or similar
- Have an available online portfolio
- Experience designing interaction patterns for generative interfaces and a proven ability to leverage AI-driven workflows and models to design, prototype, and refine intelligent product features

Preferred Qualifications

- Knowledge of best practices for information architecture and design

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 117,800.00 - 160,000.00 USD annually

Company Information

Company Name: Amazon.com Services LLC

Company Website: https://www.amazon.com

Company Address: 410 Terry Ave N, Seattle, WA 98109, United States

Amazon.com Services LLC is an operating company in the Amazon corporate family that supports and delivers a broad set of technology-enabled retail and marketplace services. As part of the larger Amazon organization, it participates in the operation and management of Amazon’s online retail marketplace, third‑party seller programs, fulfillment and logistics solutions, and related customer-facing services. The company’s activities are oriented around applying software, systems engineering and logistical infrastructure to enable large-scale e-commerce, digital distribution and platform services for consumers and businesses. Overview and scope Amazon.com Services LLC functions as one of the entities through which Amazon delivers commerce and seller-related services. In practice, that includes enabling Amazon’s marketplace for third‑party sellers, operating fulfillment programs (including Fulfillment by Amazon—FBA), and supporting the web and mobile retail experiences that customers use to discover, buy and receive products. The company leverages Amazon’s broader investments in distributed computing, data analytics, inventory systems and automated fulfillment to provide both consumer-facing retail and business-to-business seller services. Core business activities The core activities associated with Amazon.com Services LLC revolve around online retail operations and the technology and logistics that underpin them. Key activities include: operating the Amazon.com consumer marketplace and associated storefronts; managing programs that onboard, list and transact for third‑party sellers; providing fulfillment, warehousing and shipping services for inventory enrolled in Amazon’s logistics networks; powering payments and order processing systems; and supporting customer service operations related to retail transactions. These activities are tightly integrated with Amazon’s global logistics network, delivery services, and software platforms that enable inventory management, pricing, content management and search/recommendation systems. Main products and services While Amazon.com Services LLC is one of several operating companies in the Amazon group, the practical products and services associated with its operations include marketplace hosting for third‑party sellers (seller accounts, tools and dashboards), fulfillment and warehousing services (including FBA), order processing and returns management, customer service support for retail transactions, and technology platforms that expose APIs and seller tools for listing, pricing and inventory control. These services enable merchants to sell through Amazon’s digital storefronts and to use Amazon’s fulfillment infrastructure for storage, packing and shipping. Relationship to broader Amazon offerings The operational scope of Amazon.com Services LLC overlaps and integrates with other Amazon businesses and technology platforms. For example, Amazon Web Services (AWS) provides the cloud infrastructure and many platform services that power Amazon’s retail site and seller services, while Amazon’s consumer-facing subscription services such as Amazon Prime (which bundles fast shipping, streaming and other benefits) influence demand and fulfillment priorities. Additionally, Amazon’s devices (Kindle, Echo/Alexa, Fire TV) and digital content offerings (Prime Video, Amazon Music, Audible) form adjacent product lines that operate within the same corporate ecosystem, increasing cross‑channel customer engagement with the retail marketplace. Technology and innovation focus Amazon.com Services LLC operates in an environment driven by software, systems engineering and logistics innovation. Amazon’s public communications emphasize technology investments in automation, robotics, machine learning, search and recommendation algorithms, and large-scale distributed systems to improve selection, convenience and price. The company’s approach to improving customer experience and seller services is built on continuous iteration in software, data science and operational research, as well as deployment of warehouse automation and transportation optimization technologies. Customers and users End customers are the millions of consumers who shop on Amazon’s retail websites and use related mobile apps. Another primary customer segment is the millions of third‑party sellers and professional merchants who use Amazon’s marketplace and seller services to reach consumers globally. Businesses and developers that integrate with Amazon’s seller APIs, fulfillment services, and advertising platforms also rely on the services and systems that Amazon.com Services LLC helps deliver. Official mission and corporate context Amazon’s public materials state a mission and guiding principle focused on customer centricity—commonly expressed by the company as striving “to be Earth’s most customer‑centric company.” That mission underpins the retail and marketplace operations and is reflected in investments in selection, convenience and low prices. Amazon operates across multiple industries including e-commerce, cloud computing, digital streaming, consumer electronics and logistics; Amazon.com Services LLC is a part of that broader corporate structure and concentrates on the commerce and seller-facing components of the business. Regulatory and corporate form Amazon.com Services LLC is a limited liability company within the Amazon corporate structure; like other operating subsidiaries, it is used to carry out specific aspects of Amazon’s commercial activities. Public filings and corporate disclosures identify multiple Amazon subsidiaries that collectively operate global retail, subscription, cloud and device businesses. Amazon’s public investor relations and corporate governance materials describe Amazon as a technology company with e-commerce and cloud computing core competencies, and Amazon.com Services LLC functions within that legal and operational framework. Summary In summary, Amazon.com Services LLC is a technology-enabled operating company in the Amazon family that provides and supports the marketplace, seller services, fulfillment and related retail operations that allow consumers to buy products and third‑party sellers to reach customers through Amazon’s digital storefronts. Its work is characterized by large-scale software systems, fulfillment and logistics networks, and continual investment in automation and data-driven tools to improve customer and seller experiences. The company’s activities align with Amazon’s stated customer-centric mission and the broader corporate focus on leveraging technology to scale commerce and distribution globally.

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