Applied Scientist Gen AI - Amazon Advertising, CreativeX

ID: 5021

Type: Full-time

Category: Others

Company Name: Amazon Development Centre (London) Limited

Location: GBR, London - London - United Kingdom

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Job Description

Amazon Advertising is one of Amazon's fastest growing businesses. Amazon's advertising portfolio helps merchants, retail vendors, and brand owners succeed via native advertising, which grows incremental sales of their products sold through Amazon. The primary goals are to help shoppers discover new products they love, be the most efficient way for advertisers to meet their business objectives, and build a sustainable business that continuously innovates on behalf of customers.
Our products and solutions are strategically important to enable our Retail and Marketplace businesses to drive long-term growth. We deliver billions of ad impressions and millions of clicks and break fresh ground in product and technical innovations every day!

The Creative X team within Amazon Advertising time aims to democratize access to high-quality creatives (audio, images, videos, text) by building AI-driven solutions for advertisers. To accomplish this, we are investing in understanding how best users can leverage Generative AI methods such as latent-diffusion models, large language models (LLM), generative audio (music and speech synthesis), computer vision (CV), reinforced learning (RL) and related.
As an Applied Scientist you will be part of a close-knit team of other applied scientists and product managers, UX and engineers who are highly collaborative and at the top of their respective fields.

We are looking for talented Applied Scientists who are adept at a variety of skills, especially at the development and use of multi-modal Generative AI and can use state-of-the-art generative music and audio, computer vision, latent diffusion or related foundational models that will accelerate our plans to generate high-quality creatives on behalf of advertisers. Every member of the team is expected to build customer (advertiser) facing features, contribute to the collaborative spirit within the team, publish, patent, and bring SOTA research to raise the bar within the team.

As an Applied Scientist on this team, you will:

- Drive the invention and development of novel multi-modal agentic architectures and models for the use of Generative AI methods in advertising.
- Work closely and integrate end-to-end proof-of-concept Machine Learning projects that have a high degree of ambiguity, scale and complexity.
- Build interface-oriented systems that use Machine Learning models, perform proof-of-concept, experiment, optimize, and deploy your models into production; work closely with software engineers to assist in productionizing your ML models.
- Curate relevant multi-modal datasets.
- Perform hands-on analysis and modeling of experiments with human-in-the-loop that eg increase traffic monetization and merchandise sales, without compromising the shopper experience.
- Run A/B experiments, gather data, and perform statistical analysis.
- Establish scalable, efficient, automated processes for large-scale data analysis, machine-learning model development, model validation and serving.
- Mentor and help recruit Applied Scientists to the team.
- Present results and explain methods to senior leadership.
- Willingness to publish research at internal and external top scientific venues.
- Write and pursue IP submissions.

Key job responsibilities
This role is focused on developing new multi-modal Generative AI methods to augment generative imagery and videos. You will develop new multi-modal paradigms, models, datasets and agentic architectures that will be at the core of advertising-facing tools that we are launching. You may also work on development of ML and GenAI models suitable for advertising. You will conduct literature reviews to stay on the SOTA of the field. You will regularly engage with product managers, UX designers and engineers who will partner with you to productize your work.
For reference see our products: Enhanced Video Generator, Creative Agent and Creative Studio.

A day in the life
On a day-to-day basis, you will be doing your independent research and work to develop models, you will participate in sprint planning, collaborative sessions with your peers, and demo new models and share results with peers, other partner teams and leadership.

About the team
The team is a dynamic team of applied scientists, UX researchers, engineers and product leaders. We reside in the Creative X organization, which focuses on creating products for advertisers that will improve the quality of the creatives within Amazon Ads.

We are open to hiring candidates to work out of one of the following locations:

UK (London), USA (Seattle).

Basic Qualifications

- Experience researching, publishing and or developing multi-modal Generative AI systems.
- PhD, or Master's degree and several years of experience of CS, CE, ML or related field experience
- Experience with data curation and creation.
- Programming experience in Java, C++, Python or related ML language.

Preferred Qualifications

- Advanced degree in Computer Science, Mathematics, Statistics, Economics, or related quantitative field.
- Published relevant research work in academic conferences (e.g. CVPR, ICCV, ECCV, NEURIPS, etc) or industry circles.
- Effective verbal and written communication skills with non-technical and technical audiences.
- Experience working with large real-world data sets and designing scalable models from big data.
- Thinks strategically, but stays on top of tactical execution.
- Exhibits excellent business judgment; balances business, product, and technology very well.
- Familiarity with computational advertising.

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company Information

Company Name: Amazon Development Centre (London) Limited

Company Website: https://www.amazon.co.uk/

Company Address: GBR, London

Amazon Development Centre (London) Limited is a UK-registered subsidiary and local development organization within the global Amazon group, established to provide engineering, product development and research capabilities for Amazon’s consumer, retail and cloud technology platforms. As a named “development centre,” the entity is configured to recruit and host multidisciplinary technical teams in London and to operate as a focussed engineering hub that contributes software, services and research outputs used across Amazon’s family of products. The legal name denotes its role as an operational UK company within Amazon’s broader corporate structure charged with creating, testing and maintaining software and systems for Amazon businesses. Overview and organizational role Amazon Development Centre (London) Limited functions as a centre of technical excellence and product engineering embedded in Amazon’s distributed global development footprint. The organisation brings together software engineers, data scientists, machine learning and research specialists, product managers, designers and operations staff. Its charter is to develop, localize and support software services and features that integrate with Amazon’s online retail services, subscription products (for example Prime), voice and digital assistants (for example Alexa-related functionality), and cloud-based capabilities where applicable. The centre operates in close coordination with other Amazon engineering and product teams worldwide, contributing code, design, experimentation, and operational support to Amazon’s consumer-facing and enterprise platforms. Core business activities Amazon Development Centre (London) Limited’s primary activities are centred on software and systems development, research and feature development for Amazon’s technology products. Typical activities include: - Designing, implementing and operating scalable backend services that support Amazon’s e-commerce platform, customer-facing applications and associated merchant and seller tools. - Building software for latency-sensitive, high-availability systems, encompassing API development, data pipelines and microservice architectures. - Conducting applied research and development in machine learning, natural language processing, recommendation systems and computer vision to improve personalization, search relevance and automated decision-making across Amazon products. - Providing engineering support and feature development for Amazon’s cloud services (AWS) where integration with consumer services or localised solutions is required. - Developing mobile and web client applications or components used by customers and partners in the UK and other markets. - Collaborating on product localization, regulatory compliance, data protection and privacy engineering required for services operating under UK and EU law. - Running experimentation, A/B testing and analytics to measure product performance and customer experience improvements. Main products and services Rather than producing standalone, branded consumer products under its own name, Amazon Development Centre (London) Limited contributes to Amazon’s portfolio by delivering software components, services and engineering innovations that are incorporated into Amazon-branded products and platforms. Key contributions typically include: - Backend services and APIs that enable features on Amazon retail websites and apps (search, browse, checkout, recommendations, shipping and fulfillment interfaces). - Machine learning models and data services that power personalization, product recommendations, fraud detection and demand forecasting. - Features and integrations for voice and assistant experiences (including localized adaptations for language and market-specific behavior) where applicable. - Tools and systems to improve seller and vendor experiences on Amazon’s marketplace, including analytics dashboards and inventory or pricing automation. - Software engineering work that supports operational systems such as content ingestion, catalog management and customer support tooling. - Prototypes, research outputs and experimental features that are iterated on and, when successful, scaled via Amazon’s global engineering channels. Market position and relationships As part of Amazon, the London Development Centre benefits from and contributes to one of the largest technology platforms in the world. It functions as a regional R&D hub within Amazon’s global engineering organisation: ideas, code and services developed in London are often integrated into broader Amazon offerings and delivered to customers internationally. The centre typically collaborates with other Amazon development centres, product teams and AWS specialists. It also engages with the local technology ecosystem — hiring graduates and experienced engineers, partnering with universities and participating in community events and developer outreach common for Amazon engineering sites. Corporate context and mission alignment Amazon Development Centre (London) Limited operates under Amazon’s corporate mission and principles, which emphasise customer-centric design, long-term thinking and operational excellence. Amazon’s stated mission, as expressed across its public corporate communications, is to be “Earth’s most customer-centric company,” and the London development centre’s activities align with that mission by focusing on improving customer experience through software innovation and reliable services. The centre also follows Amazon’s operational practices and leadership principles governing product development, security, data protection and compliance with applicable UK and EU regulations. Employment and recruitment The development centre serves as an employer of technical and non-technical staff in the London area, recruiting across roles such as software development engineers, data scientists, machine learning engineers, product managers, UX designers, program managers and IT operations personnel. Recruitment often takes place through Amazon’s public careers portal and local hiring initiatives; the teams typically work in agile, cross-functional groups and may be involved in both greenfield projects and ongoing platform maintenance. Regulatory and operational notes As a registered UK entity, Amazon Development Centre (London) Limited operates within UK company law and privacy/data protection frameworks. Its engineering outputs are subject to Amazon’s internal security, compliance and quality assurance standards, and products that touch customer data are developed with privacy and regulatory considerations in mind. Summary In summary, Amazon Development Centre (London) Limited is a UK-based engineering and research subsidiary of Amazon focused on delivering software, services and machine learning-driven features that feed into Amazon’s consumer and cloud offerings. It functions as a technical hub in London that supports product development, experimentation and operations for Amazon’s global platforms while operating within the regulatory and commercial context of the UK market.

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