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Sr Innovation Program Manager, Brand Innovation Lab

ID: 5773

Type: Full-time

Category: Others

Company Name: Amazon Advertising LLC

Location: USA, WA, Seattle; USA, NY, New York; USA, CA, Santa Monica - New York - United States

Salary: 148,700.00 - 201,200.00 USD annually

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Job Description

We're looking for a Innovation Program Manager to bring technical operational rigor to one of Amazon's most creative and fast-moving global teams — where we build first-of-their-kind advertising experiences for the world's biggest brands.

This isn't a typical program management role. You'll be the connective tissue between innovation and execution — defining how we measure success, how we connect with technical and design partners, and how we turn senior leadership's technology vision into delivered results. Our team prototypes, builds, and ships interactive experiences that push the boundaries of what's possible, and we need someone who can make that engine run smoothly at scale.

The ideal candidate thrives in ambiguity, brings structure without bureaucracy, and builds programs that are self-sustaining. If you love the energy of continuous innovation and want to bring world-class program management to a team inventing the future of brand experiences — we'd love to talk.

Key job responsibilities
- Define and track KPIs across the organization; ensure they are communicated clearly in weekly, monthly, and quarterly business reviews
- Build mechanisms that provide global visibility into team capacity, active workstreams, and priorities — replacing ambiguity with clarity
- Own the innovation pipeline: create and communicate how the organization connects with technical partners to evaluate emerging technologies and move ideas from concept to production
- Interface with third-party technology vendors (e.g., Webflow) to ensure internal tooling and the product roadmap reflect the latest capabilities
- Operationalize Director and VP-level technology goals by defining milestones, establishing review cadences, and surfacing risks and blockers early
- Establish consistent standards for prototype development and impact measurement so quality and learnings compound over time
- Drive cross-functional alignment across design, engineering, and business teams spanning multiple geographies
- Create self-sustaining programs that serve as force multipliers — requiring minimal oversight once established
- Leverage AI-driven workflows and agentic automation tools to scale program management operations

A day in the life
Your morning might start by reviewing global capacity dashboards and flagging resourcing gaps before a leadership sync. By midday, you're running a cadence review with design and engineering leads across regions, pressure-testing timelines for an upcoming prototype launch. After lunch, you're on a call with a technology vendor evaluating a new platform capability against the team's roadmap. Later, you're drafting the KPI narrative for an upcoming business review — translating complex workstream data into a clear story for senior leaders. No two days look the same, but every day you're bringing clarity to a team that moves fast and builds things that haven't been built before.

About the team
Brand Innovation Lab turns a brand's biggest ideas into exclusive Amazon experiences that drive real business results. We don't just execute campaigns — we create innovations that become experiences customers love and competitors can't replicate. Our team combines Amazon's unique capabilities, data, and technology to develop first-to-market solutions that help brands stand out. We deliver measurable results by connecting innovative customer experiences to concrete metrics across the entire journey — from discovery to purchase and beyond. Everything we build is designed to create long-term value: enduring competitive advantages rooted in customer-focused solutions that integrate Amazon's full suite of products, services, and insights.

Basic Qualifications

- 5+ years of technical product or program management experience
- 3+ years of software development experience
- 5+ years of technical program management working directly with software engineering teams experience
- Experience managing programs across cross functional teams, building processes and coordinating release schedules
- Experience building and evaluating system-level technical design
- Experience developing and executing/delivering product and technical roadmaps

Preferred Qualifications

- 5+ years of project management disciplines including scope, schedule, budget, quality, along with risk and critical path management experience
- Experience defining KPI's/SLA's used to drive multi-million dollar businesses and reporting to senior leadership

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.



USA, CA, Santa Monica - 148,700.00 - 201,200.00 USD annually
USA, NY, New York - 163,600.00 - 221,300.00 USD annually
USA, WA, Seattle - 148,700.00 - 201,200.00 USD annually

Company Information

Company Name: Amazon Advertising LLC

Company Website: https://advertising.amazon.com/

Company Address: 410 Terry Ave N, Seattle, WA 98109, United States

Amazon Advertising LLC is the advertising business unit and legal entity through which Amazon provides a portfolio of advertising products, services, and measurement solutions to brands, agencies, publishers, vendors, and third-party sellers. Operating as the commercial advertising arm of Amazon, the company develops and sells ad inventory across Amazon’s properties (including product detail pages, search results, video placements, and display placements) and off-Amazon programmatic channels. Amazon Advertising’s platform combines e-commerce shopper data, measurement and analytics capabilities, and creative formats to enable marketers to reach customers at scale across the purchase journey. Company overview and business activities Amazon Advertising LLC delivers advertising technology (ad tech) and media services that connect advertisers to consumers on Amazon sites and apps as well as on third-party websites and apps. The organization supports direct-response and brand marketing objectives by offering tools for campaign creation, targeting, bidding, creative management, measurement, and optimization. Its customers include consumer packaged goods companies, brands that sell on Amazon through Vendor Central and Seller Central, advertising agencies, and programmatic buyers. The business operates globally and provides localized products, support, and measurement for different geographies. Core products and services - Sponsored Ads (Search and Product Ads): Pay-per-click (PPC) ad formats that appear in Amazon search results and on product detail pages. Sponsored Products promotes individual listings, Sponsored Brands highlights brands and multiple products with headline creatives, and Sponsored Display supports audience and product-based display placements. These formats are designed to drive product discovery, consideration, and transactions on Amazon’s marketplace. - Amazon DSP (Demand-Side Platform): A programmatic buying platform that enables advertisers to purchase display and video ads both on Amazon-owned properties and across third-party publisher inventory. The DSP supports audience targeting based on shopping and browsing signals, frequency controls, and programmatic execution for both awareness and performance campaigns. - Stores and Creative Solutions: Brand Stores (self-service multipage storefronts on Amazon) and creative ad formats (including video and rich media) that help brands build curated shopping experiences and tailored creatives to showcase catalog breadth and storytelling. - Measurement and Analytics: Measurement solutions include Amazon Marketing Cloud (a secure analytics environment for aggregating and analyzing advertising and shopping signals), Brand Lift studies, reporting dashboards within the advertising console, and attribution tools (such as Amazon Attribution) that help advertisers measure the impact of campaigns across digital channels and understand return on ad spend (ROAS) and downstream sales. - Retail Media and Sponsored Display: Tools that fuse retail commerce data with media delivery, enabling advertisers to target in-market shoppers and translate ad exposure into measurable sales outcomes. Sponsored Display and other display offerings leverage purchase behavior and product context to serve relevant ads. - Managed Services and Support: For larger advertisers and agencies, Amazon Advertising offers managed-service relationships that include campaign strategy, implementation, creative support, and ongoing optimization. These services are supported by advertising account teams and technical support channels. Technology and data capabilities Amazon Advertising combines Amazon’s e-commerce and behavioral data with programmatic and auction-based ad technology to enable granular audience targeting and performance optimization. The platform supports keyword-based search advertising, product-attribute targeting, interest and behavior-based audiences, and lookalike models derived from shopper activity. Reporting and measurement tools enable advertisers to analyze campaign performance across conversion metrics, sales lift, and engagement KPIs. Amazon Marketing Cloud provides a privacy-conscious analytics environment that allows advertisers to join ad-event data with aggregated shopping signals for custom analysis. Use cases and advertiser benefits Advertisers use Amazon Advertising to drive both direct sales and brand outcomes. Common use cases include new product launches, driving visibility for specific SKUs, retargeting shoppers who viewed or added products to carts, off-Amazon brand awareness campaigns via the DSP, and insights-driven optimization using attribution and measurement products. The close integration between advertising placements and commerce on Amazon’s platform lets advertisers measure downstream sales and tie ad spend to purchase outcomes more directly than many non-commerce ad channels. Regulatory and privacy considerations Like other major ad platforms, Amazon Advertising operates within evolving privacy and regulatory frameworks. The company provides advertisers with aggregated and privacy-aware analytics capabilities and offers controls intended to comply with applicable data-protection laws. Measurement products emphasize aggregated, de-identified analyses and a secure analytics environment for advertisers to use first-party signals responsibly. Organizational context Amazon Advertising LLC functions as Amazon’s in-house advertising organization, working alongside Amazon’s retail, AWS, devices, and media businesses to create ad inventory and measurement solutions that leverage Amazon’s breadth of customer touchpoints. The advertising business is integrated with seller, vendor, and brand-facing programs, enabling cross-functional support for merchandising, promotional campaigns, and fulfillment-related initiatives. Overall, Amazon Advertising LLC is positioned as an ad-tech and retail-media provider that leverages Amazon’s commerce-first data and properties to deliver both performance-driven and brand-focused advertising products and measurement services to a broad spectrum of advertisers and agencies.
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