Sr. Product Manager - Tech, Amazon Ads

Amazon Advertising Canada Inc. is the Canadian legal entity and operational unit of Amazon Advertising, the advertising organization within the Amazon corporate family that builds and sells ad products and advertising technology to brands, agencies, vendors, sellers and other advertisers who want to reach shoppers across Amazon’s properties and partner publisher sites. As the Canadian arm of Amazon’s advertising business, Amazon Advertising Canada Inc. provides advertiser-facing capabilities adapted for the Canadian market and supports campaigns running on Amazon.ca and other Amazon-owned and operated properties, as well as programmatic placements and publisher inventory made available through Amazon’s ad technology platforms. Company overview and core business activities Amazon Advertising Canada Inc. functions as the local operating presence for Amazon’s advertising solutions in Canada. Its core activities include developing, marketing and supporting a suite of ad products designed to help advertisers achieve measurable performance and brand objectives in an e-commerce-first context. The company offers self-service and managed-services options so that small and medium-sized sellers, large consumer brands, vendor partners and advertising agencies can buy and optimise placements, creative and audience targeting. Amazon Advertising Canada coordinates local sales and account management, provides market-specific support for campaign setup and optimization, and helps advertisers use Amazon’s first-party shopping and behavioral data to reach consumers while complying with applicable privacy and regulatory requirements. Main products and services Amazon Advertising’s product portfolio, as offered through the Canadian organization, covers search- and shopping-focused placements, display and video advertising, programmatic demand-side platform capabilities, measurement and analytics, creative solutions and API tools for automation and integration. Principal product families include: - Sponsored Products: CPC-based keyword- and product-targeted ads that appear in shopping results and product detail pages, designed to drive discovery and sales for individual products sold on Amazon’s retail marketplace. - Sponsored Brands: Higher-visibility placements that showcase a brand logo, custom headline and a selection of products; used to build awareness and drive traffic to product detail pages or a brand’s Store. - Sponsored Display: Display-style ads that use shopping signals and audience data to reach relevant shoppers on Amazon properties and third-party sites and apps, supporting both remarketing and prospecting objectives. - Amazon DSP (Demand-Side Platform): A programmatic buying platform that enables advertisers to purchase display, video and audio ads both on and off Amazon using Amazon’s audience and shopping signals for targeting, frequency management and measurement. - Stores and A+ / Brand Content: Branded storefront pages and enhanced content tools that let brands build customized multi-page experiences on Amazon to tell brand stories, highlight product portfolios and drive conversion. - Video and Connected TV placements: Video advertising inventory across Amazon properties and Amazon-owned streaming channels (including placements on Fire TV and select Amazon video properties) to reach audiences with sight, sound and motion creative. - Measurement, insights and analytics: Reporting tools and measurement solutions such as Amazon Attribution, Amazon Marketing Cloud, campaign reports and performance dashboards that help advertisers attribute sales and assess incremental impact across channels. These tools emphasize outcomes tied to shopper behavior and on-Amazon conversions. - APIs and developer tools: Programmatic and API-based access for campaign management and reporting (for example, Advertising API endpoints), enabling larger advertisers, agencies and technology partners to automate bidding, creative management and data workflows. Customer segments and partner ecosystem The company serves a wide range of advertisers: direct-to-consumer brands, large multinational consumer goods companies, third-party sellers on Amazon’s marketplace, wholesalers that sell through Vendor Central, and advertising agencies. In Canada, these clients use Amazon Advertising Canada Inc. to reach the local shopper base, leverage Canadian market insights and obtain account management and measurement support tailored to regulatory and language requirements in the market. Amazon Advertising also works with publishing partners, ad-tech vendors and measurement partners to extend reach, integrate third-party measurement and support cross-channel campaign workflows. Ad technology and privacy considerations Amazon Advertising Canada Inc. operates on Amazon’s advertising technology stack, which relies on first-party shopping and interaction signals to enable audience targeting and measurement. The organization emphasizes privacy and compliance with applicable data protection laws and provides controls and documentation for advertisers to manage data use and targeting choices. Reporting and measurement products focus on conversion events that are observable within Amazon’s commerce ecosystem while also offering ways to evaluate media performance across external channels via attribution tools. Sales and support model The company supports both self-serve customers, who use Amazon’s advertising console and APIs to build and manage campaigns independently, and advertisers who prefer managed-service relationships with Amazon account teams. Managed services include strategy, creative support, campaign optimization and reporting, while the self-serve path provides tools and interfaces for advertisers to launch and scale campaigns directly. Positioning and value proposition Amazon Advertising Canada Inc. positions itself as a retail-media and advertising-technology partner that connects brands to consumers at the point of consideration and purchase. Its value proposition for Canadian advertisers is access to shopper intent and purchase data, native placements across Amazon’s e-commerce properties, programmatic reach via the DSP, measurement tied to on-Amazon outcomes and a set of creative and storefront capabilities designed to improve discovery and conversion for products sold through Amazon’s channels.