Sr. Channel Marketing Manager, Ring&Blink

This role is the strategic architect of how Ring&Blink comes to life in offline retail combining channel marketing management for current and new retail partners with the ability to build scalable visual merchandising playbooks and marketing programs, leverage AI to drive speed and efficiency, and measure the performance impact of in-store programs. The ideal candidate is a creative visionary who moves fast, communicates with clarity, and builds mechanisms that scale while Working in a cross-functional team environment, you are looked to as the expert for Ring&Blink channel marketing across GTM, categories, retailers, and creative. This role is focused on North America with global collaboration.

Key job responsibilities
Strategic Marketing Vision for VIP Elite Accounts & New Business Opportunities
• Define and own the long-term offline marketing vision for Ring&Blink across VIP Elite retail partners and new business opportunities, developing strategies and customer experiences for existing and new-to-world products that inform, engage, and drive early adoption
• Serve as the strategic thought-leader across product marketing, product management, sales, and design — determining messaging priorities for the offline environment and developing overarching communication campaign themes in partnership with Channel Marketing and Field Sales
• Influence channel alignment and surface actionable insights that improve the customer experience across touchpoints, ensuring a cohesive and elevated brand presence that drives consideration and conversion at retail
Visual Merchandising Playbooks & Scalable Systems
• Build and own visual merchandising playbooks that define fixture strategy, messaging frameworks, visual consistency, and scalable deployment standards for Ring&Blink go-to-market — leading fixture design and development initiatives that optimize product presentation, enhance shoppability, and create compelling customer experiences reflected across all accounts
• Drive fixture RFP processes and scalable display solutions aligned with marketing objectives, customer insights, and product positioning — including Tier 2 and New Business programs that map to customer journeys and retail environments, while partnering with North America vendors to deliver with craftsmanship, quality, and consistency
• Oversee demo unit demand and timing within the project schedule, ensuring merchandising assets and interactive experiences are delivered on time and aligned to launch milestones
Strategic Initiatives & AI-Powered Mechanisms
• Develop and manage strategic initiatives that impact all retailers, building mechanisms that drive consistency, operational excellence, and scalability across the offline channel
• Build AI-automated systems and solutions for project tracking, fixture production scheduling, data analysis, trend identification, and predictive insights that inform strategic decision-making and accelerate time-to-market
• Champion AI adoption and process automation across the team — designing and deploying process improvement initiatives that reduce manual workload, optimize resource allocation, and building tools and training programs to enhance team capabilities
Performance Measurement & Business Impact
• Build performance mechanisms to measure the impact of in-store programs, tying fixture and merchandising performance to business outcomes — including customer engagement, product interaction, consideration, and conversion
• Measure in-store CX performance through qualitative and quantitative research utilizing AI-powered analytics tools, defining initiative metrics and creating CX experiments that, if successful, can be scaled for future offline experiences
• Regularly review and communicate key results, insights, and storytelling opportunities to peers and leadership, ensuring data-driven visibility into program effectiveness and ROI
Cross-Functional Leadership & Communication
• Clarify and drive project commitments, establishing and maintaining clear chains of accountability by leading and facilitating meetings with key stakeholders across product marketing, sales, design, and operations
• Own end-to-end fixture production timelines and milestone tracking, proactively identifying schedule risks and implementing mitigation strategies to ensure on-time delivery
• Anticipate changes and bottlenecks, providing escalation management, making tradeoffs, and balancing customer needs vs. technical and operational constraints to keep programs moving forward

Basic Qualifications

- 6+ years of professional non-internship marketing experience
- 7+ years of developing and managing acquisition marketing or channel programs experience
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
- Experience building, executing and scaling cross-functional marketing programs
- Experience developing and executing campaigns across a multitude of timezones and languages

Preferred Qualifications

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience designing and executing joint marketing plans with strategic alliance partners with global footprint

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.