Sr. Product Marketing Manager, Alexa Health & Wellness

ID: 7072

Type: Full-time

Category: Others

Company Name: Amazon.com Services LLC

Location: USA, WA, Seattle - Seattle - United States

Salary: 142,800.00 - 193,200.00 USD annually

Job Description

Are you excited about the opportunity to work with iconic brands and innovative companies to serve millions of customers through Alexa+? We're seeking a Senior Product Marketing Manager to collaborate with world-class enterprise customers to drive the launch of new features and deepen customer engagement with Health & Wellness on Alexa+.

The ideal candidate will develop and execute strategic marketing initiatives, collaborating with enterprise customers and cross-functional teams including Product, Design, Marketing, PR, and Business Development. They are passionate about measuring results and ROI—prioritizing sustainable growth over short-term gains. They will be known for experimenting with new approaches and identifying opportunities to scale. Our ideal candidate will have a demonstrated ability to be creative, initiate and launch effective marketing partnerships and programs, and thrive in a fast-paced environment as a vocal thought leader excited about innovation. You will be a self-starter, comfortable with ambiguity, and able to think big while paying careful attention to detail. This role requires a unique blend of marketing expertise, business acumen, and relationship management skills.

Key job responsibilities
Lead the development and execution of go-to-market plans for new product experiences in collaboration with third-party brands and Product, Design, Marketing, PR, and Business Development teams

Define and launch high-impact, integrated marketing campaigns that drive growth and engagement, in collaboration with cross-functional teams including Marketing and PR

Develop compelling messaging and content that balance functional and emotional benefits to support the end-to-end user journey

Identify key customer needs and market opportunities to inform marketing strategies and product roadmap

Establish and track key performance metrics to measure campaign effectiveness, own reporting, and optimize marketing initiatives based on data

About the team
Alexa Enterprise’s charter is to build and enable indispensable, frustration-free, Alexa experiences for enterprise customers and partners worldwide. Our products have been featured in publications such as CNET and Forbes and Amazon has celebrated our progress in its quarterly earnings highlights. Customers have told us: 'You have saved lives' and ‘helped our residents connect with their families.’ We are a diverse and collaborative team united by our mission to make Alexa an indispensable part of customers' lives.

Basic Qualifications

- 5+ years of professional non-internship marketing experience
- Experience building, executing and scaling cross-functional marketing programs
- Experience using data and metrics to drive improvements
- Experience bringing new products to market and building go-to-market plans from the ground up

Preferred Qualifications

- Experience that includes strong analytical skills, attention to detail, and effective communication abilities
- Experience delivering results and generating transformational growth
- Strong understanding of AI technologies and the ability to articulate value to technical and non-technical audiences

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience, qualifications, and location. Amazon also offers comprehensive benefits including health insurance (medical, dental, vision, prescription, Basic Life & AD&D insurance and option for Supplemental life plans, EAP, Mental Health Support, Medical Advice Line, Flexible Spending Accounts, Adoption and Surrogacy Reimbursement coverage), 401(k) matching, paid time off, and parental leave. Learn more about our benefits at https://amazon.jobs/en/benefits.

USA, WA, Seattle - 142,800.00 - 193,200.00 USD annually

Company Information

Company Name: Amazon.com Services LLC

Company Website: https://www.amazon.com

Company Address: 410 Terry Ave N, Seattle, WA 98109, United States

Amazon.com Services LLC is an operating company in the Amazon corporate family that supports and delivers a broad set of technology-enabled retail and marketplace services. As part of the larger Amazon organization, it participates in the operation and management of Amazon’s online retail marketplace, third‑party seller programs, fulfillment and logistics solutions, and related customer-facing services. The company’s activities are oriented around applying software, systems engineering and logistical infrastructure to enable large-scale e-commerce, digital distribution and platform services for consumers and businesses. Overview and scope Amazon.com Services LLC functions as one of the entities through which Amazon delivers commerce and seller-related services. In practice, that includes enabling Amazon’s marketplace for third‑party sellers, operating fulfillment programs (including Fulfillment by Amazon—FBA), and supporting the web and mobile retail experiences that customers use to discover, buy and receive products. The company leverages Amazon’s broader investments in distributed computing, data analytics, inventory systems and automated fulfillment to provide both consumer-facing retail and business-to-business seller services. Core business activities The core activities associated with Amazon.com Services LLC revolve around online retail operations and the technology and logistics that underpin them. Key activities include: operating the Amazon.com consumer marketplace and associated storefronts; managing programs that onboard, list and transact for third‑party sellers; providing fulfillment, warehousing and shipping services for inventory enrolled in Amazon’s logistics networks; powering payments and order processing systems; and supporting customer service operations related to retail transactions. These activities are tightly integrated with Amazon’s global logistics network, delivery services, and software platforms that enable inventory management, pricing, content management and search/recommendation systems. Main products and services While Amazon.com Services LLC is one of several operating companies in the Amazon group, the practical products and services associated with its operations include marketplace hosting for third‑party sellers (seller accounts, tools and dashboards), fulfillment and warehousing services (including FBA), order processing and returns management, customer service support for retail transactions, and technology platforms that expose APIs and seller tools for listing, pricing and inventory control. These services enable merchants to sell through Amazon’s digital storefronts and to use Amazon’s fulfillment infrastructure for storage, packing and shipping. Relationship to broader Amazon offerings The operational scope of Amazon.com Services LLC overlaps and integrates with other Amazon businesses and technology platforms. For example, Amazon Web Services (AWS) provides the cloud infrastructure and many platform services that power Amazon’s retail site and seller services, while Amazon’s consumer-facing subscription services such as Amazon Prime (which bundles fast shipping, streaming and other benefits) influence demand and fulfillment priorities. Additionally, Amazon’s devices (Kindle, Echo/Alexa, Fire TV) and digital content offerings (Prime Video, Amazon Music, Audible) form adjacent product lines that operate within the same corporate ecosystem, increasing cross‑channel customer engagement with the retail marketplace. Technology and innovation focus Amazon.com Services LLC operates in an environment driven by software, systems engineering and logistics innovation. Amazon’s public communications emphasize technology investments in automation, robotics, machine learning, search and recommendation algorithms, and large-scale distributed systems to improve selection, convenience and price. The company’s approach to improving customer experience and seller services is built on continuous iteration in software, data science and operational research, as well as deployment of warehouse automation and transportation optimization technologies. Customers and users End customers are the millions of consumers who shop on Amazon’s retail websites and use related mobile apps. Another primary customer segment is the millions of third‑party sellers and professional merchants who use Amazon’s marketplace and seller services to reach consumers globally. Businesses and developers that integrate with Amazon’s seller APIs, fulfillment services, and advertising platforms also rely on the services and systems that Amazon.com Services LLC helps deliver. Official mission and corporate context Amazon’s public materials state a mission and guiding principle focused on customer centricity—commonly expressed by the company as striving “to be Earth’s most customer‑centric company.” That mission underpins the retail and marketplace operations and is reflected in investments in selection, convenience and low prices. Amazon operates across multiple industries including e-commerce, cloud computing, digital streaming, consumer electronics and logistics; Amazon.com Services LLC is a part of that broader corporate structure and concentrates on the commerce and seller-facing components of the business. Regulatory and corporate form Amazon.com Services LLC is a limited liability company within the Amazon corporate structure; like other operating subsidiaries, it is used to carry out specific aspects of Amazon’s commercial activities. Public filings and corporate disclosures identify multiple Amazon subsidiaries that collectively operate global retail, subscription, cloud and device businesses. Amazon’s public investor relations and corporate governance materials describe Amazon as a technology company with e-commerce and cloud computing core competencies, and Amazon.com Services LLC functions within that legal and operational framework. Summary In summary, Amazon.com Services LLC is a technology-enabled operating company in the Amazon family that provides and supports the marketplace, seller services, fulfillment and related retail operations that allow consumers to buy products and third‑party sellers to reach customers through Amazon’s digital storefronts. Its work is characterized by large-scale software systems, fulfillment and logistics networks, and continual investment in automation and data-driven tools to improve customer and seller experiences. The company’s activities align with Amazon’s stated customer-centric mission and the broader corporate focus on leveraging technology to scale commerce and distribution globally.

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