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UX Designer (Design Systems) - Fire TV/Tablet , Devices and Services Design Team

ID: 7710

Type: Full-time

Category: Others

Company Name: Amazon Development Centre (London) Limited

Location: GBR, London - London - United Kingdom

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Job Description

We're seeking a UX Designer with design systems expertise to support Fire TV and Tablet while also designing B2B workflows, enterprise tools for marketing experiences, and developer tools. This hybrid role combines deep design system knowledge (component building, use case documentation, Human Interface Guidelines) with hands-on product design for complex workflow and service design challenges.



Key job responsibilities
What You'll Do:
Design Systems (60-70% of role)
• Build Fire TV/Tablet-specific components and patterns (10-foot UI browsing, remote navigation, multi-window layouts)
• Write use case documentation for components where micro-interactions differ by device (d-pad navigation, touch interactions, voice shortcuts)
• Create Fire TV Human Interface Guidelines covering 10-foot UI patterns, remote navigation, and voice-first interactions
• Build 3P developer documentation to enable self-service support
• Consult with 18 designers on component usage, governance, and best practices
• Build AI-powered Figma plugins to enforce standards and accelerate operations
Product Design - B2B/Enterprise/Developer Tools (30-40% of role)
• Design B2B workflows for enterprise customers (account management, team collaboration, provisioning)
• Create marketing and developer tools experiences (dashboards, reporting, analytics)
• Design service experiences spanning multiple touchpoints and user types
• Conduct user research and translate insights into workflow improvements
• Design complex information architectures for enterprise-scale tools
• Collaborate with product managers and engineers on B2B feature prioritization

About the team
The Devices & Services Experience Design (DXD) team leads user experience and industrial design innovation across Amazon's device portfolio, including Echo, Fire TV, Fire Tablets, and the Alexa app. Our team works at the intersection of design, product and engineering, creating meaningful hardware and software experiences that enhance customer lives. We believe in storytelling and thinking holistically to craft the "why" behind everything we ship.

The design organization plays a critical role in accelerating collaboration between designers, engineers, researchers, and product managers across products like FireTV, Echo Family Devices, Fire Tablets, and the Alexa mobile app.

Basic Qualifications

- Experience in delivering design solutions as a UX designer or interaction designer
- Have an available online portfolio
- Knowledge of a front-end language (Javascript, CSS, HTML, etc.)
- Experience designing digital products, with a focus in building component libraries (Figma), and related Human Interface Guidelines and developer documentation
- Expertise in Figma (components, variants, auto-layout, design tokens)

Preferred Qualifications

- Experience in mass-market consumer web / mobile products
- Experience working in a collaborative team and working directly with developers for implementation of designs
- Experience with AI tooling (Vibe coding, Figma plugins, AI automation)
- Experience designing developer tools, analytics dashboards, or marketing platforms
- JavaScript/TypeScript skills for building Figma plugins
- Experience with component migration or design system governance initiatives
- Experience with design ops, workflow automation, or AI-powered design tools

Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.

Company Information

Company Name: Amazon Development Centre (London) Limited

Company Website: https://www.amazon.co.uk/

Company Address: GBR, London

Amazon Development Centre (London) Limited is a UK-registered subsidiary and local development organization within the global Amazon group, established to provide engineering, product development and research capabilities for Amazon’s consumer, retail and cloud technology platforms. As a named “development centre,” the entity is configured to recruit and host multidisciplinary technical teams in London and to operate as a focussed engineering hub that contributes software, services and research outputs used across Amazon’s family of products. The legal name denotes its role as an operational UK company within Amazon’s broader corporate structure charged with creating, testing and maintaining software and systems for Amazon businesses. Overview and organizational role Amazon Development Centre (London) Limited functions as a centre of technical excellence and product engineering embedded in Amazon’s distributed global development footprint. The organisation brings together software engineers, data scientists, machine learning and research specialists, product managers, designers and operations staff. Its charter is to develop, localize and support software services and features that integrate with Amazon’s online retail services, subscription products (for example Prime), voice and digital assistants (for example Alexa-related functionality), and cloud-based capabilities where applicable. The centre operates in close coordination with other Amazon engineering and product teams worldwide, contributing code, design, experimentation, and operational support to Amazon’s consumer-facing and enterprise platforms. Core business activities Amazon Development Centre (London) Limited’s primary activities are centred on software and systems development, research and feature development for Amazon’s technology products. Typical activities include: - Designing, implementing and operating scalable backend services that support Amazon’s e-commerce platform, customer-facing applications and associated merchant and seller tools. - Building software for latency-sensitive, high-availability systems, encompassing API development, data pipelines and microservice architectures. - Conducting applied research and development in machine learning, natural language processing, recommendation systems and computer vision to improve personalization, search relevance and automated decision-making across Amazon products. - Providing engineering support and feature development for Amazon’s cloud services (AWS) where integration with consumer services or localised solutions is required. - Developing mobile and web client applications or components used by customers and partners in the UK and other markets. - Collaborating on product localization, regulatory compliance, data protection and privacy engineering required for services operating under UK and EU law. - Running experimentation, A/B testing and analytics to measure product performance and customer experience improvements. Main products and services Rather than producing standalone, branded consumer products under its own name, Amazon Development Centre (London) Limited contributes to Amazon’s portfolio by delivering software components, services and engineering innovations that are incorporated into Amazon-branded products and platforms. Key contributions typically include: - Backend services and APIs that enable features on Amazon retail websites and apps (search, browse, checkout, recommendations, shipping and fulfillment interfaces). - Machine learning models and data services that power personalization, product recommendations, fraud detection and demand forecasting. - Features and integrations for voice and assistant experiences (including localized adaptations for language and market-specific behavior) where applicable. - Tools and systems to improve seller and vendor experiences on Amazon’s marketplace, including analytics dashboards and inventory or pricing automation. - Software engineering work that supports operational systems such as content ingestion, catalog management and customer support tooling. - Prototypes, research outputs and experimental features that are iterated on and, when successful, scaled via Amazon’s global engineering channels. Market position and relationships As part of Amazon, the London Development Centre benefits from and contributes to one of the largest technology platforms in the world. It functions as a regional R&D hub within Amazon’s global engineering organisation: ideas, code and services developed in London are often integrated into broader Amazon offerings and delivered to customers internationally. The centre typically collaborates with other Amazon development centres, product teams and AWS specialists. It also engages with the local technology ecosystem — hiring graduates and experienced engineers, partnering with universities and participating in community events and developer outreach common for Amazon engineering sites. Corporate context and mission alignment Amazon Development Centre (London) Limited operates under Amazon’s corporate mission and principles, which emphasise customer-centric design, long-term thinking and operational excellence. Amazon’s stated mission, as expressed across its public corporate communications, is to be “Earth’s most customer-centric company,” and the London development centre’s activities align with that mission by focusing on improving customer experience through software innovation and reliable services. The centre also follows Amazon’s operational practices and leadership principles governing product development, security, data protection and compliance with applicable UK and EU regulations. Employment and recruitment The development centre serves as an employer of technical and non-technical staff in the London area, recruiting across roles such as software development engineers, data scientists, machine learning engineers, product managers, UX designers, program managers and IT operations personnel. Recruitment often takes place through Amazon’s public careers portal and local hiring initiatives; the teams typically work in agile, cross-functional groups and may be involved in both greenfield projects and ongoing platform maintenance. Regulatory and operational notes As a registered UK entity, Amazon Development Centre (London) Limited operates within UK company law and privacy/data protection frameworks. Its engineering outputs are subject to Amazon’s internal security, compliance and quality assurance standards, and products that touch customer data are developed with privacy and regulatory considerations in mind. Summary In summary, Amazon Development Centre (London) Limited is a UK-based engineering and research subsidiary of Amazon focused on delivering software, services and machine learning-driven features that feed into Amazon’s consumer and cloud offerings. It functions as a technical hub in London that supports product development, experimentation and operations for Amazon’s global platforms while operating within the regulatory and commercial context of the UK market.
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